287: Creating a Frictionless Customer Experience w/ Gene Foca
Today's host is David Lewis, Founder of DemandGen.
What do coaching soccer and being a CMO have in common?
Well, actually, a lot.
Gene Foca is currently the CMO of Getty Images. Before that he was the SVP of Marketing at FreshDirect. Before that he was Senior Director of Marketing at Amazon.
And way before that he was a paid soccer coach at the club and high school levels for nearly 20 years.
Gene came on the #FlipMyFunnel podcast to talk about the lessons he learned as a soccer coach that he has applied as CMO. We talked about creating successful teams and working to ensure a frictionless customer experience.
He also gave us an inside look at what Getty Images is focusing on next to raise their customer experience to the next level.