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Episode 285  |  34:29 min

287: Creating a Frictionless Customer Experience w/ Gene Foca

Episode 285  |  34:29 min  |  08.27.2019

287: Creating a Frictionless Customer Experience w/ Gene Foca

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This is a podcast episode titled, 287: Creating a Frictionless Customer Experience w/ Gene Foca. The summary for this episode is: <p><span style="font-weight: 400;">Today's host is <a href= "https://www.linkedin.com/in/demandgendave/">David Lewis</a>, Founder of DemandGen. </span></p> <p><span style="font-weight: 400;">What do coaching soccer and being a CMO have in common?</span> <span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Well, actually, a lot.</span> <span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><a href= "https://www.linkedin.com/in/genefoca44/"><span style= "font-weight: 400;">Gene Foca</span></a> <span style= "font-weight: 400;">is currently the CMO of</span> <a href= "https://www.gettyimages.com/"><span style= "font-weight: 400;">Getty Images</span></a><span style= "font-weight: 400;">. Before that he was the SVP of Marketing at FreshDirect. Before that he was Senior Director of Marketing at Amazon.</span> <span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">And way before that he was a paid soccer coach at the club and high school levels for nearly 20 years.</span> <span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Gene came on the #</span><a href= "https://itunes.apple.com/us/podcast/flipmyfunnel-podcast/id1155097337?mt=2"><span style="font-weight: 400;">FlipMyFunnel</span></a> <span style="font-weight: 400;">podcast to talk about the lessons he learned as a soccer coach that he has applied as CMO. We talked about creating successful teams and working to ensure a frictionless customer experience.</span> <span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">He also gave us an inside look at what Getty Images is focusing on next to raise their customer experience to the next level.</span> <span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span></p>

Today's host is David Lewis, Founder of DemandGen. 

What do coaching soccer and being a CMO have in common?

Well, actually, a lot.

Gene Foca is currently the CMO of Getty Images. Before that he was the SVP of Marketing at FreshDirect. Before that he was Senior Director of Marketing at Amazon.

And way before that he was a paid soccer coach at the club and high school levels for nearly 20 years.

Gene came on the #FlipMyFunnel podcast to talk about the lessons he learned as a soccer coach that he has applied as CMO. We talked about creating successful teams and working to ensure a frictionless customer experience.

He also gave us an inside look at what Getty Images is focusing on next to raise their customer experience to the next level.

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