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Episode 210  |  11:55 min

210: Flashback - What It Takes To Be A Modern CMO w/ Kyle Lacy & Justin Keller

Episode 210  |  11:55 min  |  08.27.2019

210: Flashback - What It Takes To Be A Modern CMO w/ Kyle Lacy & Justin Keller

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This is a podcast episode titled, 210: Flashback - What It Takes To Be A Modern CMO w/ Kyle Lacy & Justin Keller. The summary for this episode is: <p>Modern CMOs wear a bunch of different hats. And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to upsell. They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can’t be measured.</p> <p>When should they invest in their brand? In demand gen? Across different parts of the sales funnel? Today we’re joined by two CMOs who have had to check their traditional views of marketing at the door:</p> <p>Kyle Lacy - Vice President of Marketing at Lessonly</p> <p>Justin Keller - Vice President of Marketing at Sigstr</p> <p>Kyle and Justin have learned three big lessons in their time as CMO’s:</p> <ol> <li> <p>The job of a CMO is not like other executives, it’s a combination of many different jobs.</p> </li> <li> <p>Sometimes the most impactful things your marketing team can do are not scalable or even measureable!</p> </li> <li> <p>Your company’s brand is so, so important.</p> </li> </ol>

Modern CMOs wear a bunch of different hats. And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to upsell. They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can’t be measured.

When should they invest in their brand? In demand gen? Across different parts of the sales funnel? Today we’re joined by two CMOs who have had to check their traditional views of marketing at the door:

Kyle Lacy - Vice President of Marketing at Lessonly

Justin Keller - Vice President of Marketing at Sigstr

Kyle and Justin have learned three big lessons in their time as CMO’s:

  1. The job of a CMO is not like other executives, it’s a combination of many different jobs.

  2. Sometimes the most impactful things your marketing team can do are not scalable or even measureable!

  3. Your company’s brand is so, so important.

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