616. The Customer Abundance Formula-Customer Retention Done Right

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This is a podcast episode titled, 616. The Customer Abundance Formula-Customer Retention Done Right. The summary for this episode is: <p><span style="font-weight: 400;">Wharton School of Business Professor Peter Fader schools us on the idea of customer centricity. The idea of getting to know them in order to predict their behaviors. </span></p> <p><span style="font-weight: 400;">We also take a look back to the birth of direct marketing and bring some of those founding principles into modern day methods. </span></p> <p><span style="font-weight: 400;">It’s a wild ride throughout the history of marketing with an Ivy League twist and quite a few $10 words!</span></p> <p><a href="https://www.linkedin.com/in/peterfader/"><span style= "font-weight: 400;">Peter Fader</span></a><span style= "font-weight: 400;">, Professor of Marketing, the</span> <a href= "https://www.linkedin.com/school/the-wharton-school/"><span style= "font-weight: 400;">Wharton School of the University of Pennsylvania</span></a></p> <p><span style="font-weight: 400;">What we talked about:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The origins of direct marketing and how those principles still apply</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to get to know your customer well enough to put that knowledge to work</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Expanding your views to consider customer retention a long term goal</span></li> </ul> <p> </p> <p><em><span style="font-weight: 400;">This post is based on a takeover episode of the #Flip My Funnel podcast! Guest Host,</span></em> <a href= "https://www.linkedin.com/in/caseycheshire/"><em><span style= "font-weight: 400;">Casey Cheshire</span></em></a> <em><span style= "font-weight: 400;">of</span></em> <a href= "https://www.hardcorpsmarketing.com/e/the-customer-abundance-formula-peter-fader-hard-corps-marketing-show-93/"> <em><span style="font-weight: 400;">The Hard Corps Marketing Show</span></em></a> <em><span style="font-weight: 400;">talks shop with</span></em> <a href= "https://www.linkedin.com/in/peterfader/"><em><span style= "font-weight: 400;">Peter Fader</span></em></a><em><span style= "font-weight: 400;">, Professor of Marketing, the</span></em> <a href= "https://www.linkedin.com/school/the-wharton-school/"><em><span style="font-weight: 400;"> Wharton School of the University of Pennsylvania</span></em></a><em><span style= "font-weight: 400;"> </span></em></p> <p><br /> <em>--------</em></p> <p class="p1">Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.</p> <p class="p1">Here's the one-click invite: <a href= "https://evt.mx/mSGV4Ka8"><span class= "s1">https://evt.mx/mSGV4Ka8</span></a></p>

DESCRIPTION

Wharton School of Business Professor Peter Fader schools us on the idea of customer centricity. The idea of getting to know them in order to predict their behaviors. 

We also take a look back to the birth of direct marketing and bring some of those founding principles into modern day methods. 

It’s a wild ride throughout the history of marketing with an Ivy League twist and quite a few $10 words!

Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania

What we talked about:

  • The origins of direct marketing and how those principles still apply
  • How to get to know your customer well enough to put that knowledge to work
  • Expanding your views to consider customer retention a long term goal

 

This post is based on a takeover episode of the #Flip My Funnel podcast! Guest Host, Casey Cheshire of The Hard Corps Marketing Show talks shop with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania 


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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8