This is a podcast episode titled, 616. The Customer Abundance Formula-Customer Retention Done Right. The summary for this episode is: <p><span style="font-weight: 400;">Wharton School of Business Professor Peter Fader schools us on the idea of customer centricity. The idea of getting to know them in order to predict their behaviors. </span></p> <p><span style="font-weight: 400;">We also take a look back to the birth of direct marketing and bring some of those founding principles into modern day methods. </span></p> <p><span style="font-weight: 400;">It’s a wild ride throughout the history of marketing with an Ivy League twist and quite a few $10 words!</span></p> <p><a href="https://www.linkedin.com/in/peterfader/"><span style= "font-weight: 400;">Peter Fader</span></a><span style= "font-weight: 400;">, Professor of Marketing, the</span> <a href= "https://www.linkedin.com/school/the-wharton-school/"><span style= "font-weight: 400;">Wharton School of the University of Pennsylvania</span></a></p> <p><span style="font-weight: 400;">What we talked about:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The origins of direct marketing and how those principles still apply</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to get to know your customer well enough to put that knowledge to work</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Expanding your views to consider customer retention a long term goal</span></li> </ul> <p> </p> <p><em><span style="font-weight: 400;">This post is based on a takeover episode of the #Flip My Funnel podcast! Guest Host,</span></em> <a href= "https://www.linkedin.com/in/caseycheshire/"><em><span style= "font-weight: 400;">Casey Cheshire</span></em></a> <em><span style= "font-weight: 400;">of</span></em> <a href= "https://www.hardcorpsmarketing.com/e/the-customer-abundance-formula-peter-fader-hard-corps-marketing-show-93/"> <em><span style="font-weight: 400;">The Hard Corps Marketing Show</span></em></a> <em><span style="font-weight: 400;">talks shop with</span></em> <a href= "https://www.linkedin.com/in/peterfader/"><em><span style= "font-weight: 400;">Peter Fader</span></em></a><em><span style= "font-weight: 400;">, Professor of Marketing, the</span></em> <a href= "https://www.linkedin.com/school/the-wharton-school/"><em><span style="font-weight: 400;"> Wharton School of the University of Pennsylvania</span></em></a><em><span style= "font-weight: 400;"> </span></em></p> <p><br /> <em>--------</em></p> <p class="p1">Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.</p> <p class="p1">Here's the one-click invite: <a href= "https://evt.mx/mSGV4Ka8"><span class= "s1">https://evt.mx/mSGV4Ka8</span></a></p>