379: Bringing Oracle’s Account-Based Strategy To Life: A Tale Of Two Campaigns

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This is a podcast episode titled, 379: Bringing Oracle’s Account-Based Strategy To Life: A Tale Of Two Campaigns. The summary for this episode is: <p><span style="font-weight: 400;">The closing session at the B2B Marketing Exchange was really fantastic. It was all about ABM — specifically how Oracle brought their ABM strategy to life.</span></p> <p><span style="font-weight: 400;">During the session</span> <a href="https://www.linkedin.com/in/jungahlee/"><span style= "font-weight: 400;">Jungah Lee</span></a><span style= "font-weight: 400;">, Senior Digital Marketing Manager, Oracle Cloud for Finance, and</span> <a href= "https://www.linkedin.com/in/lynnbarnhart/"><span style= "font-weight: 400;">Lynn Barnhart</span></a><span style= "font-weight: 400;">, Senior Director, Demand Generation for Human Capital Management Cloud Solutions at Oracle, talked about how they successfully deployed their ABM strategy through two very different campaigns. The campaigns focused on two different audience groups with two different sets of goals and objectives, two different orchestrations, and two very different timelines.</span></p> <p><span style="font-weight: 400;">Even though these campaigns were vastly different, the ABM framework they used allowed them to achieve success in each campaign. So, on this episode of the #FlipMyFunnel podcast, I’m sharing our biggest takeaways from this session on how to implement a great ABM strategy.</span></p>

DESCRIPTION

The closing session at the B2B Marketing Exchange was really fantastic. It was all about ABM — specifically how Oracle brought their ABM strategy to life.

During the session Jungah Lee, Senior Digital Marketing Manager, Oracle Cloud for Finance, and Lynn Barnhart, Senior Director, Demand Generation for Human Capital Management Cloud Solutions at Oracle, talked about how they successfully deployed their ABM strategy through two very different campaigns. The campaigns focused on two different audience groups with two different sets of goals and objectives, two different orchestrations, and two very different timelines.

Even though these campaigns were vastly different, the ABM framework they used allowed them to achieve success in each campaign. So, on this episode of the #FlipMyFunnel podcast, I’m sharing our biggest takeaways from this session on how to implement a great ABM strategy.