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Episode 190  |  18:13 min

190: Flashback - How To Humanize B2B w/ Andrea Neiman

Episode 190  |  18:13 min  |  08.27.2019

190: Flashback - How To Humanize B2B w/ Andrea Neiman

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This is a podcast episode titled, 190: Flashback - How To Humanize B2B w/ Andrea Neiman. The summary for this episode is: <p><span style="font-weight: 400;">Vulnerability is not a weakness, as you may have been told. Vulnerability and self-awareness are actually keys to great leadership, especially in marketing, where a primary function is connection with people.</span></p> <p><span style="font-weight: 400;">Getting to the heart of the matter -- a path far too many shy away from. But not Andrea Neiman.</span></p> <p><span style="font-weight: 400;">Andrea joined me on the #FlipMyFunnel podcast to tell about how vulnerability and self-awareness are powerful tools in marketing. Andrea is the Senior Manager of Marketing at</span> <a href= "https://www.netline.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">NetLine Corporation</span></a><span style="font-weight: 400;">, and has been a Product and/or Channel Marketing Manager at various companies, including Adobe, Logitech ,and others.</span></p> <p><span style="font-weight: 400;">She came on the show to help us humanize B2B.</span></p>

Vulnerability is not a weakness, as you may have been told. Vulnerability and self-awareness are actually keys to great leadership, especially in marketing, where a primary function is connection with people.

Getting to the heart of the matter -- a path far too many shy away from. But not Andrea Neiman.

Andrea joined me on the #FlipMyFunnel podcast to tell about how vulnerability and self-awareness are powerful tools in marketing. Andrea is the Senior Manager of Marketing at NetLine Corporation, and has been a Product and/or Channel Marketing Manager at various companies, including Adobe, Logitech ,and others.

She came on the show to help us humanize B2B.

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