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Episode 657  |  30:35 min

662. Why the Success of Your ABM Program Is Dependent on Your Organization’s Goals

Episode 657  |  30:35 min  |  07.29.2020

662. Why the Success of Your ABM Program Is Dependent on Your Organization’s Goals

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This is a podcast episode titled, 662. Why the Success of Your ABM Program Is Dependent on Your Organization’s Goals. The summary for this episode is: <p>I haven’t met anyone who’s been doing ABM for as long (and as well) as Anamika Gupta, Head of Account Based Marketing and Deal Based Marketing at <a href="https://www.fujitsu.com/us/">Fujitsu Americas</a>.</p> <p>She’s been practicing ABM longer than anyone I’ve ever met, which means she knows it inside and out.</p> <p>I invited Anamika onto the <a href= "https://itunes.apple.com/ch/podcast/flipmyfunnel-podcast/id1155097337?mt=2">#FlipMyFunnel podcast</a> to demystify what account-based marketing really is, especially in large organizations. She came on and shared her expertise on how ABM should truly be accomplished.</p> <p class="p1">-----------</p> <p class="p1">Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.</p> <p class="p1">Here's the one-click invite: <a href= "https://evt.mx/mSGV4Ka8"><span class= "s1">https://evt.mx/mSGV4Ka8</span></a></p>

I haven’t met anyone who’s been doing ABM for as long (and as well) as Anamika Gupta, Head of Account Based Marketing and Deal Based Marketing at Fujitsu Americas.

She’s been practicing ABM longer than anyone I’ve ever met, which means she knows it inside and out.

I invited Anamika onto the #FlipMyFunnel podcast to demystify what account-based marketing really is, especially in large organizations. She came on and shared her expertise on how ABM should truly be accomplished.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

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