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Episode 402  |  42:00 min

404: Marketing Within The Deal: Reaching Deeper Into The Funnel To Impact Win Rates w/ Dave Bruno

Episode 402  |  42:00 min  |  08.27.2019

404: Marketing Within The Deal: Reaching Deeper Into The Funnel To Impact Win Rates w/ Dave Bruno

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This is a podcast episode titled, 404: Marketing Within The Deal: Reaching Deeper Into The Funnel To Impact Win Rates w/ Dave Bruno. The summary for this episode is: <p><span style="font-weight: 400;">It’s been 27 years since the movie</span> <em><span style="font-weight: 400;">Glengarry Glen Ross</span></em> <span style="font-weight: 400;">came out. The one with Alec Baldwin’s famous “Coffee is for closers” scene. Ever seen it? It’s in just about every sales kickoff. </span></p> <p><span style="font-weight: 400;">In case you’ve only seen the one scene, the rest of the movie is all about finding leads. Back then, marketing was a gut job. Today, marketing is a “whole other bag.”</span></p> <p><span style="font-weight: 400;">In this episode Dave Bruno, Marketing Director at</span> <a href= "https://www.aptos.com/"><span style= "font-weight: 400;">Aptos</span></a><span style= "font-weight: 400;">, talks about how marketers today seem to measure everything—except maybe the most important metric of all. </span></p> <p><span style="font-weight: 400;">Be sure to grab tickets to the upcoming B2B Sales and Marketing Exchange</span> <a href= "https://b2bsalesmarketing.exchange/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p>

It’s been 27 years since the movie Glengarry Glen Ross came out. The one with Alec Baldwin’s famous “Coffee is for closers” scene. Ever seen it? It’s in just about every sales kickoff. 

In case you’ve only seen the one scene, the rest of the movie is all about finding leads. Back then, marketing was a gut job. Today, marketing is a “whole other bag.”

In this episode Dave Bruno, Marketing Director at Aptos, talks about how marketers today seem to measure everything—except maybe the most important metric of all. 

Be sure to grab tickets to the upcoming B2B Sales and Marketing Exchange here.

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