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Episode 357  |  14:23 min

359: How To Enable Your Internal Teams to do ABM w/ Jordan Fanelli and Cassie Sperber

Episode 357  |  14:23 min  |  08.27.2019

359: How To Enable Your Internal Teams to do ABM w/ Jordan Fanelli and Cassie Sperber

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This is a podcast episode titled, 359: How To Enable Your Internal Teams to do ABM w/ Jordan Fanelli and Cassie Sperber. The summary for this episode is: <p><span style="font-weight: 400;">One of the big challenges that I get asked about all the time is, how do I enable my internal teams to do ABM?</span></p> <p><span style="font-weight: 400;">Well, I recently stumbled upon a couple of folks who are doing this really well. I thought it would be great to invite them on the show to talk about this topic. So, on our most recent episode of the #</span><a href= "https://itunes.apple.com/ph/podcast/flipmyfunnel-podcast/id1155097337?mt=2"><span style="font-weight: 400;">FlipMyFunnel</span></a> <span style="font-weight: 400;">podcast, I interviewed</span> <a href="https://www.linkedin.com/in/jordanfanelli/"><span style= "font-weight: 400;">Jordan Fanelli</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://www.linkedin.com/in/cassandra-sperber-81003369/"><span style="font-weight: 400;"> Cassie Sperber</span></a><span style="font-weight: 400;">, the enablement experts. Jordan and Cassie are both Account Based Marketing Associate at</span> <a href= "https://www.icims.com/"><span style= "font-weight: 400;">iCIMS</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">In this episode, you’ll learn about their experience with enablement — what’s worked well and how they’ve overcome common roadblocks to success.</span></p>

One of the big challenges that I get asked about all the time is, how do I enable my internal teams to do ABM?

Well, I recently stumbled upon a couple of folks who are doing this really well. I thought it would be great to invite them on the show to talk about this topic. So, on our most recent episode of the #FlipMyFunnel podcast, I interviewed Jordan Fanelli and Cassie Sperber, the enablement experts. Jordan and Cassie are both Account Based Marketing Associate at iCIMS.

In this episode, you’ll learn about their experience with enablement — what’s worked well and how they’ve overcome common roadblocks to success.

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