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Episode 451  |  40:56 min

453: Sangram Vajre LIVE from INBOUND 2019

Episode 451  |  40:56 min  |  11.04.2019

453: Sangram Vajre LIVE from INBOUND 2019

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This is a podcast episode titled, 453: Sangram Vajre LIVE from INBOUND 2019. The summary for this episode is: <p><span style="font-weight: 400;">You’ve seen ABM work wonders for other agencies. You’re completely convinced that your organization should give it a go.</span></p> <p> </p> <p><span style="font-weight: 400;">The only thing? Your C-suite isn’t convinced.</span></p> <p> </p> <p><span style="font-weight: 400;">How do you respectfully communicate to the C-suite that ABM is the answer?</span></p> <p> </p> <p><span style="font-weight: 400;">Live from</span> <a href= "https://www.inbound.com/"><span style="font-weight: 400;">INBOUND 2019</span></a><span style="font-weight: 400;">,</span> <a href= "https://www.linkedin.com/in/sangramvajre/"><span style= "font-weight: 400;">Sangram</span></a> <span style= "font-weight: 400;">outlines the methods B2B sellers and marketers can use to convince upper management to take a chance on ABM.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, Sangram covers:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Finding the right ABM accounts</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Aligning sales and marketing</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Running an experimental ABM program</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">ABM metrics</span></li> </ul> <p><br /> <em><span style="font-weight: 400;">To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on</span></em> <a href= "https://podcasts.apple.com/us/podcast/flipmyfunnel-podcast/id1155097337?mt=2"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a> <em><span style="font-weight: 400;">or</span></em> <a href= "https://flipmyfunnel.com/podcast/"><em><span style= "font-weight: 400;">tune in on our website</span></em></a><em><span style= "font-weight: 400;">.</span></em></p> <p> </p> <p dir="ltr" data-test-bidi="">Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.</p> <div class= "product-hero-desc product-hero-desc--spacer-bottom-large"> <p dir="ltr" data-test-bidi="">This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?</p> </div>

You’ve seen ABM work wonders for other agencies. You’re completely convinced that your organization should give it a go.

 

The only thing? Your C-suite isn’t convinced.

 

How do you respectfully communicate to the C-suite that ABM is the answer?

 

Live from INBOUND 2019, Sangram outlines the methods B2B sellers and marketers can use to convince upper management to take a chance on ABM.

 

In this episode, Sangram covers:

  • Finding the right ABM accounts
  • Aligning sales and marketing
  • Running an experimental ABM program
  • ABM metrics


To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

 

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

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