Episode Thumbnail
Episode 830  |  49:29 min

830. Why ABM Success Must Be Built on People

Episode 830  |  49:29 min  |  04.09.2021

830. Why ABM Success Must Be Built on People

00:00
00:00
This is a podcast episode titled, 830. Why ABM Success Must Be Built on People. The summary for this episode is: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">What does it take to pull off a great ABM strategy?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Great people.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this Takeover episode, </span><a href="https://www.linkedin.com/in/demandgendave/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">David Lewis</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> speaks with </span><a href="https://www.linkedin.com/in/bruceeidsvik" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Bruce Eidsvik</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, SVP Global Demand Marketing at </span><a href="https://www.opentext.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">OpenText</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, who shares his secrets about the complexity of ABM.</span></p><p><br></p><p><br></p>

What does it take to pull off a great ABM strategy?


Great people.


In this Takeover episode, David Lewis speaks with Bruce Eidsvik, SVP Global Demand Marketing at OpenText, who shares his secrets about the complexity of ABM.



More Episodes

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer

995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy

995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy