830. Why ABM Success Must Be Built on People

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This is a podcast episode titled, 830. Why ABM Success Must Be Built on People. The summary for this episode is: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">What does it take to pull off a great ABM strategy?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Great people.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this Takeover episode, </span><a href="https://www.linkedin.com/in/demandgendave/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">David Lewis</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> speaks with </span><a href="https://www.linkedin.com/in/bruceeidsvik" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Bruce Eidsvik</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, SVP Global Demand Marketing at </span><a href="https://www.opentext.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">OpenText</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, who shares his secrets about the complexity of ABM.</span></p><p><br></p><p><br></p>

DESCRIPTION

What does it take to pull off a great ABM strategy?


Great people.


In this Takeover episode, David Lewis speaks with Bruce Eidsvik, SVP Global Demand Marketing at OpenText, who shares his secrets about the complexity of ABM.