187: Community Is the New Book Value Metric for Your Brand (Or Business) w/ Anand Thaker

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This is a podcast episode titled, 187: Community Is the New Book Value Metric for Your Brand (Or Business) w/ Anand Thaker. The summary for this episode is: <p>Community is the new book value metric for your brand (or business). <a href="https://www.linkedin.com/in/anandthaker/" target="_blank" rel="noopener"><span style= "font-weight: 400;">Anand Thaker</span></a> <span style= "font-weight: 400;">joined me for this episode to dive deep into this idea. Besides being a great friend and personal mentor, Anand is the CEO of IntelliPhi.</span></p> <p><span style="font-weight: 400;">He founded intelliPhi, and built his own community, with the mission of helping growth executives make smarter go-to-market decisions. His mission can be summarized through this equation:</span></p> <p><span style="font-weight: 400;">Intelligent Systems + Big Data + Experienced Leaders = Insightful Decisions</span></p> <p><span style="font-weight: 400;">With that said, Anand said the first step is to determine your own mission. After you figure out a problem you want to solve, build a community around it. And here’s the good news:</span></p> <p><span style="font-weight: 400;">You can always gather people around a problem.</span></p>

DESCRIPTION

Community is the new book value metric for your brand (or business). Anand Thaker joined me for this episode to dive deep into this idea. Besides being a great friend and personal mentor, Anand is the CEO of IntelliPhi.

He founded intelliPhi, and built his own community, with the mission of helping growth executives make smarter go-to-market decisions. His mission can be summarized through this equation:

Intelligent Systems + Big Data + Experienced Leaders = Insightful Decisions

With that said, Anand said the first step is to determine your own mission. After you figure out a problem you want to solve, build a community around it. And here’s the good news:

You can always gather people around a problem.