Episode Thumbnail
Episode 655  |  28:57 min

660. How to Build Brand Loyalty in the Midst of a Crisis

Episode 655  |  28:57 min  |  07.27.2020

660. How to Build Brand Loyalty in the Midst of a Crisis

00:00
00:00
This is a podcast episode titled, 660. How to Build Brand Loyalty in the Midst of a Crisis. The summary for this episode is: <p><span style="font-weight: 400;">The most important question you can ask your customers in a crisis: </span><span style= "font-weight: 400;">How can I help? </span></p> <p><span style="font-weight: 400;">It gives you a chance to do good for others in trying times.</span></p> <p><span style="font-weight: 400;">And builds brand loyalty for when the world eventually returns to normal. </span></p> <p><span style="font-weight: 400;">Helping is the new selling. And</span> <a href= "https://www.linkedin.com/in/jeffperkins1/"><span style= "font-weight: 400;">Jeff Perkins</span></a><span style= "font-weight: 400;">, CMO and Head of Product at</span> <a href= "https://parkmobile.io/"><span style= "font-weight: 400;">ParkMobile</span></a><span style= "font-weight: 400;">, is living proof. </span></p> <p><span style="font-weight: 400;">ParkMobile, an app that lets customers pay for parking over mobile, have been particularly hard-hit by shelter-in-place orders and canceled events. So, Jeff and his team decided to ask how they could help. </span></p> <p><span style="font-weight: 400;">And he joined me on LinkedIn Live to share the answer.</span></p> <p><span style="font-weight: 400;">-------</span></p> <p class="p1">Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.</p> <p class="p1">Here's the one-click invite: <a href= "https://evt.mx/mSGV4Ka8"><span class= "s1">https://evt.mx/mSGV4Ka8</span></a></p>

The most important question you can ask your customers in a crisis: How can I help? 

It gives you a chance to do good for others in trying times.

And builds brand loyalty for when the world eventually returns to normal. 

Helping is the new selling. And Jeff Perkins, CMO and Head of Product at ParkMobile, is living proof. 

ParkMobile, an app that lets customers pay for parking over mobile, have been particularly hard-hit by shelter-in-place orders and canceled events. So, Jeff and his team decided to ask how they could help. 

And he joined me on LinkedIn Live to share the answer.

-------

Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer