This is a podcast episode titled, 32: How Advocate Marketing Is Building Successful Companies w/ Mark Organ. The summary for this episode is: <p>The world is changing.</p> <p>We all know this.</p> <p>Think about it: What do we do before we try a product or a service? We go and find reviews and information from others who have had experiences with those apps, companies, or restaurants.</p> <p>I recently interviewed Mark Organ, co-founder and CEO of Influitive. A serial category creator, he knows that advocate marketing is one powerful tool that, if used correctly, can explode a company’s growth.</p>