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Episode 289  |  25:28 min

291: What is Branding and How Iconic Brands Do It w/Hayley Berlent

Episode 289  |  25:28 min  |  08.27.2019

291: What is Branding and How Iconic Brands Do It w/Hayley Berlent

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This is a podcast episode titled, 291: What is Branding and How Iconic Brands Do It w/Hayley Berlent. The summary for this episode is: <p><span style="font-weight: 400;">Where do great ideas come from?</span></p> <p><span style="font-weight: 400;">From people who have seen the world from a different point of view.</span></p> <p><span style="font-weight: 400;">That’s what</span> <a href= "https://www.linkedin.com/in/hayleyberlent/"><span style= "font-weight: 400;">Hayley Berlent</span></a> <span style= "font-weight: 400;">says. And she would know.</span></p> <p><span style="font-weight: 400;">Hayley was born in Potchefstroom, a small town in South Africa. So small, in fact, that it only had one stop light.</span></p> <p><span style="font-weight: 400;">Later in life, Hayley moved to the United States - New York City, to be specific - where she built a thriving career and became a brand expert. She has worked with organizations like Aetna, Memorial Sloan Kettering, and the YMCA to develop their own brands.</span></p> <p><span style="font-weight: 400;">Now, she runs her own brand consultancy agency,</span> <a href= "http://theadditiveagency.com/"><span style="font-weight: 400;">The Additive Agency</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Hayley came on the #</span><a href= "https://itunes.apple.com/us/podcast/flipmyfunnel-podcast/id1155097337?mt=2"><span style="font-weight: 400;">FlipMyFunnel</span></a> <span style="font-weight: 400;">show to share her expertise on creating an iconic brand.</span></p> <p><span style="font-weight: 400;">Check it out.</span></p>

Where do great ideas come from?

From people who have seen the world from a different point of view.

That’s what Hayley Berlent says. And she would know.

Hayley was born in Potchefstroom, a small town in South Africa. So small, in fact, that it only had one stop light.

Later in life, Hayley moved to the United States - New York City, to be specific - where she built a thriving career and became a brand expert. She has worked with organizations like Aetna, Memorial Sloan Kettering, and the YMCA to develop their own brands.

Now, she runs her own brand consultancy agency, The Additive Agency.

Hayley came on the #FlipMyFunnel show to share her expertise on creating an iconic brand.

Check it out.

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