284: Flashback -Methods, Models, and Metrics of Account-Based Revenue w/ Trish Bertuzzi

Episode Thumbnail
00:00
00:00
1x
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2
This is a podcast episode titled, 284: Flashback -Methods, Models, and Metrics of Account-Based Revenue w/ Trish Bertuzzi. The summary for this episode is: <p><span style="font-weight: 400;">The marketing game has changed again. And with that, the way we approach business accounts.</span></p> <p><span style="font-weight: 400;">No longer does it make sense to cast a wide net. Rather, we need to thoughtfully strategize on what accounts to direct our focus on.</span></p> <p><span style="font-weight: 400;">It’s time to bring together sales and marketing and align our tactics to personalize the experience for our customers.</span></p> <p><span style="font-weight: 400;">What exactly are we talking about?  </span></p> <p><span style="font-weight: 400;">This is account-based marketing. And if done right, it can be highly successful.</span></p> <p><span style="font-weight: 400;">At a #FlipMyFunnel event <a href="https://www.linkedin.com/in/trishbertuzzi/">Trish Bertuzzi</a>, President and Chief Strategist with Bridge Group, Inc. discussed her experience and framework for Account-Based Marketing (ABM). She highlighted the four crucial things she’s learned along the way.</span></p>

DESCRIPTION

The marketing game has changed again. And with that, the way we approach business accounts.

No longer does it make sense to cast a wide net. Rather, we need to thoughtfully strategize on what accounts to direct our focus on.

It’s time to bring together sales and marketing and align our tactics to personalize the experience for our customers.

What exactly are we talking about?  

This is account-based marketing. And if done right, it can be highly successful.

At a #FlipMyFunnel event Trish Bertuzzi, President and Chief Strategist with Bridge Group, Inc. discussed her experience and framework for Account-Based Marketing (ABM). She highlighted the four crucial things she’s learned along the way.