Episode Thumbnail
Episode 282  |  24:15 min

284: Flashback -Methods, Models, and Metrics of Account-Based Revenue w/ Trish Bertuzzi

Episode 282  |  24:15 min  |  08.27.2019

284: Flashback -Methods, Models, and Metrics of Account-Based Revenue w/ Trish Bertuzzi

00:00
00:00
This is a podcast episode titled, 284: Flashback -Methods, Models, and Metrics of Account-Based Revenue w/ Trish Bertuzzi. The summary for this episode is: <p><span style="font-weight: 400;">The marketing game has changed again. And with that, the way we approach business accounts.</span></p> <p><span style="font-weight: 400;">No longer does it make sense to cast a wide net. Rather, we need to thoughtfully strategize on what accounts to direct our focus on.</span></p> <p><span style="font-weight: 400;">It’s time to bring together sales and marketing and align our tactics to personalize the experience for our customers.</span></p> <p><span style="font-weight: 400;">What exactly are we talking about?  </span></p> <p><span style="font-weight: 400;">This is account-based marketing. And if done right, it can be highly successful.</span></p> <p><span style="font-weight: 400;">At a #FlipMyFunnel event <a href="https://www.linkedin.com/in/trishbertuzzi/">Trish Bertuzzi</a>, President and Chief Strategist with Bridge Group, Inc. discussed her experience and framework for Account-Based Marketing (ABM). She highlighted the four crucial things she’s learned along the way.</span></p>

The marketing game has changed again. And with that, the way we approach business accounts.

No longer does it make sense to cast a wide net. Rather, we need to thoughtfully strategize on what accounts to direct our focus on.

It’s time to bring together sales and marketing and align our tactics to personalize the experience for our customers.

What exactly are we talking about?  

This is account-based marketing. And if done right, it can be highly successful.

At a #FlipMyFunnel event Trish Bertuzzi, President and Chief Strategist with Bridge Group, Inc. discussed her experience and framework for Account-Based Marketing (ABM). She highlighted the four crucial things she’s learned along the way.

More Episodes

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer

995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy

995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy