284: Flashback -Methods, Models, and Metrics of Account-Based Revenue w/ Trish Bertuzzi
The marketing game has changed again. And with that, the way we approach business accounts.
No longer does it make sense to cast a wide net. Rather, we need to thoughtfully strategize on what accounts to direct our focus on.
It’s time to bring together sales and marketing and align our tactics to personalize the experience for our customers.
What exactly are we talking about?
This is account-based marketing. And if done right, it can be highly successful.
At a #FlipMyFunnel event Trish Bertuzzi, President and Chief Strategist with Bridge Group, Inc. discussed her experience and framework for Account-Based Marketing (ABM). She highlighted the four crucial things she’s learned along the way.