983: The Attribution Mirage: Uncovering The Hidden Channel of Social
Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know how well they’re doing.
But in the digital age where word of mouth through social media carries a hefty amount of the revenue, it might be time to ditch attribution software for less conventional tactics like asking customers directly.
What we discussed:
- Why attribution software is no longer enough
- The attribution mirage
- Audience questions & answers
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