983: The Attribution Mirage: Uncovering The Hidden Channel of Social

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This is a podcast episode titled, 983: The Attribution Mirage: Uncovering The Hidden Channel of Social. The summary for this episode is: <p>Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know how well they’re doing.&nbsp;</p><p>But in the digital age where word of mouth through social media carries a hefty amount of the revenue, it might be time to ditch attribution software for less conventional tactics like asking customers directly.&nbsp;</p><p>To walk us through why it’s important to move away from attribution software, we speak with <a href="https://www.linkedin.com/in/chris-walker-41597028/" rel="noopener noreferrer" target="_blank">Chris Walker</a>, CEO of <a href="https://www.linkedin.com/company/refine-labs/" rel="noopener noreferrer" target="_blank">Refine Labs</a>.&nbsp;</p><p>What we discussed:</p><p><br></p><ul><li>&nbsp;Why attribution software is no longer enough</li><li>The attribution mirage</li><li>Audience questions &amp; answers</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

DESCRIPTION

Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know how well they’re doing. 

But in the digital age where word of mouth through social media carries a hefty amount of the revenue, it might be time to ditch attribution software for less conventional tactics like asking customers directly. 

To walk us through why it’s important to move away from attribution software, we speak with Chris Walker, CEO of Refine Labs

What we discussed:


  •  Why attribution software is no longer enough
  • The attribution mirage
  • Audience questions & answers


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.