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Episode 785  |  59:08 min

785. How a Field Marketer Thinks About Sales & Marketing

Episode 785  |  59:08 min  |  02.03.2021

785. How a Field Marketer Thinks About Sales & Marketing

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This is a podcast episode titled, 785. How a Field Marketer Thinks About Sales & Marketing. The summary for this episode is: How good is your marketing organization's relationship with sales? Are your teams siloed and rarely communicate? If you’re a field marketer, the answer is a resounding no. In this Takeover episode, host Casey Cheshire speaks with Nick Bennett, Director of Field Marketing at Logz.io, about what makes a field marketer tick. What we talked about: - What field marketing is and why it’s important - Why marketing needs to step into sales shoes to do their job better - Why modern marketing focuses on the full buyer’s journey This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

How good is your marketing organization's relationship with sales?

Are your teams siloed and rarely communicate?

If you’re a field marketer, the answer is a resounding no.

In this Takeover episode, host Casey Cheshire speaks with Nick Bennett, Director of Field Marketing at Logz.io, about what makes a field marketer tick.

What we talked about:

  • - What field marketing is and why it’s important
  • - Why marketing needs to step into sales shoes to do their job better
  • - Why modern marketing focuses on the full buyer’s journey

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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