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Episode 937  |  49:28 min

937: Revenue Rules: A Step by Step Guide

Episode 937  |  49:28 min  |  09.06.2021

937: Revenue Rules: A Step by Step Guide

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This is a podcast episode titled, 937: Revenue Rules: A Step by Step Guide. The summary for this episode is: <p>Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to.</p><p><br></p><p>We speak with <a href="https://www.linkedin.com/in/codyward/" rel="noopener noreferrer" target="_blank">Cody Ward</a>, Senior Director, Demand Generation Marketing at <a href="https://www.linkedin.com/company/conexiompowered/" rel="noopener noreferrer" target="_blank">Conexiom</a>, as he explains his 30 revenue rules and why they’re crucial to marketers.&nbsp;</p><p><br></p><p>Cody covers:</p><p><br></p><ul><li>Introducing the 30 revenue rules and why we need them</li><li>Explaining the rules</li><li>Audience questions &amp; answers</li></ul><p><br></p><p>Check out these additional resources mentioned in the episode:</p><ul><li><a href="https://www.amazon.com/What-Got-Here-Wont-There-ebook/dp/B000Q9J128" rel="noopener noreferrer" target="_blank">What Got You Here Won’t Get You There by Marshall Goldsmith</a></li><li><a href="https://simonsinek.com/product/the-infinite-game/" rel="noopener noreferrer" target="_blank">The Infinite Game by Simon Sinek</a></li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to.


We speak with Cody Ward, Senior Director, Demand Generation Marketing at Conexiom, as he explains his 30 revenue rules and why they’re crucial to marketers. 


Cody covers:


  • Introducing the 30 revenue rules and why we need them
  • Explaining the rules
  • Audience questions & answers


Check out these additional resources mentioned in the episode:


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.



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