734. How a 4-Time CMO Says You Should Create Your Ideal Customer Profile

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This is a podcast episode titled, 734. How a 4-Time CMO Says You Should Create Your Ideal Customer Profile. The summary for this episode is: <p><span style="font-weight: 400;">ABM is easy as soon as soon as you define your original ideal customer profile.</span></p> <p><span style="font-weight: 400;">But that’s just like the old Steve Martin answer on how to be a millionaire:</span></p> <p><span style="font-weight: 400;">“First step: Get a million dollars.”</span></p> <p><span style="font-weight: 400;">So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile? </span></p> <p><span style="font-weight: 400;">Our advice, listen to this guy:</span> <a href= "https://www.linkedin.com/in/kirbywadsworth"><span style= "font-weight: 400;">Kirby Wadsworth</span></a><span style= "font-weight: 400;">. If that name is familiar to you, it’s because he’s an author of an Amazon 5-Star</span> <a href= "https://www.amazon.com/Recommend-This-Delivering-Digital-Experiences/dp/1118836693"> <span style="font-weight: 400;">book</span></a><span style= "font-weight: 400;">, he was featured in Forbes’ Most Influential CMOs on Social Media, and he’s won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing & Sales Integration Award, to name a few.</span></p> <p><span style="font-weight: 400;">Currently, Kirby’s the CMO at</span> <a href="https://www.illusivenetworks.com/"><span style= "font-weight: 400;">Illusive Networks</span></a><span style= "font-weight: 400;">, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP.</span></p>

DESCRIPTION

ABM is easy as soon as soon as you define your original ideal customer profile.

But that’s just like the old Steve Martin answer on how to be a millionaire:

“First step: Get a million dollars.”

So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile? 

Our advice, listen to this guy: Kirby Wadsworth. If that name is familiar to you, it’s because he’s an author of an Amazon 5-Star book, he was featured in Forbes’ Most Influential CMOs on Social Media, and he’s won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing & Sales Integration Award, to name a few.

Currently, Kirby’s the CMO at Illusive Networks, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP.