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Episode 909  |  30:37 min

909. From IRL to URL: Embracing Virtual ABM

Episode 909  |  30:37 min  |  07.29.2021

909. From IRL to URL: Embracing Virtual ABM

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This is a podcast episode titled, 909. From IRL to URL: Embracing Virtual ABM. The summary for this episode is: <p>The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events.&nbsp;</p><p><br></p><p>But it was a challenge ripe for conquering.</p><p><br></p><p>In this episode taken from B2BSMX, hear how GumGum tackled the shift in their ABM strategy from IRL to URL and embraced virtual ABM.</p><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out </em><a href="https://www.peak.community." rel="noopener noreferrer" target="_blank"><em>PEAK Community</em></a><em>.</em></p><p><br></p><p><br></p>

The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events. 


But it was a challenge ripe for conquering.


In this episode taken from B2BSMX, hear how GumGum tackled the shift in their ABM strategy from IRL to URL and embraced virtual ABM.


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.



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