705. Gifting Better: How to Move from Personalized to Personal

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This is a podcast episode titled, 705. Gifting Better: How to Move from Personalized to Personal. The summary for this episode is: <p><span style="font-weight: 400;">Why do we still send swag with our companies’ names on it?</span></p> <p><span style="font-weight: 400;">We should all be a little more personal with our gifts.</span></p> <p><span style="font-weight: 400;">And what better way than to let people choose their own?</span></p> <p><span style="font-weight: 400;">That’s exactly what</span> <a href="https://www.linkedin.com/in/gregsegall"><span style= "font-weight: 400;">Greg Segall</span></a><span style= "font-weight: 400;">, CEO and Founder at</span> <a href= "https://www.alyce.com/"><span style= "font-weight: 400;">Alyce</span></a><span style= "font-weight: 400;">, decided to do. And his approach to creating personal experiences is changing gifting forever. </span></p> <p><span style="font-weight: 400;">In this episode, we discuss:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why personal — not personalized — gifts are the future</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to turn a “touch” into a moment</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to let your prospect create permission</span></li> </ul>

DESCRIPTION

Why do we still send swag with our companies’ names on it?

We should all be a little more personal with our gifts.

And what better way than to let people choose their own?

That’s exactly what Greg Segall, CEO and Founder at Alyce, decided to do. And his approach to creating personal experiences is changing gifting forever. 

In this episode, we discuss:

  • Why personal — not personalized — gifts are the future
  • How to turn a “touch” into a moment
  • How to let your prospect create permission