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Episode 404  |  26:35 min

406: B2B Sales: Why Transparency Sells Better Than Perfection w/ Todd Caponi

Episode 404  |  26:35 min  |  08.27.2019

406: B2B Sales: Why Transparency Sells Better Than Perfection w/ Todd Caponi

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This is a podcast episode titled, 406: B2B Sales: Why Transparency Sells Better Than Perfection w/ Todd Caponi. The summary for this episode is: <p><span style="font-weight: 400;">What do customers expect from your company?</span></p> <p><span style="font-weight: 400;">Are you owning your spot in the market? Or are you trying to be everything for everyone?</span></p> <p><span style="font-weight: 400;">When it comes to leading a successful business, it’s best to be honest and upfront with potential customers.</span></p> <p><a href= "https://www.amazon.com/Transparency-Sale-Unexpected-Understanding-Transform/dp/1940858801"> <em><span style="font-weight: 400;">The Transparency Sale</span></em></a> <span style="font-weight: 400;">author, keynote speaker, and Sales Melon LLC founder,</span> <a href= "https://www.linkedin.com/in/toddcaponi/"><span style= "font-weight: 400;">Todd Caponi</span></a><span style= "font-weight: 400;">, gave us some crucial advice on excelling in any chosen niche. In this episode, we hit on transparency in sales, creating a clear position in the market, and more.</span></p>

What do customers expect from your company?

Are you owning your spot in the market? Or are you trying to be everything for everyone?

When it comes to leading a successful business, it’s best to be honest and upfront with potential customers.

The Transparency Sale author, keynote speaker, and Sales Melon LLC founder, Todd Caponi, gave us some crucial advice on excelling in any chosen niche. In this episode, we hit on transparency in sales, creating a clear position in the market, and more.

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