620. How to Motivate Buyers in the Age of Infinite Media

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This is a podcast episode titled, 620. How to Motivate Buyers in the Age of Infinite Media. The summary for this episode is: <p><span style="font-weight: 400;">We live in an era of infinite media. We create 500x more data and there are 100x more mobile connections than 2007.</span></p> <p><span style="font-weight: 400;">It’s a radically different environment. The game has changed.</span></p> <p><span style="font-weight: 400;">So why is your marketing team still playing by the old rules?</span></p> <p><span style="font-weight: 400;">Today, I’m joined by someone whose new book is the definitive ruleset for this new game, Mathew</span> <a href= "https://www.linkedin.com/in/mathewsweezey/"><span style= "font-weight: 400;">Sweezey</span></a><span style= "font-weight: 400;">, Director of Market Strategy at</span> <a href="https://www.salesforce.com/"><span style= "font-weight: 400;">Salesforce</span></a> <span style= "font-weight: 400;">and author of “</span><a href= "https://www.amazon.com/Context-Marketing-Revolution-Motivate-Infinite/dp/163369402X"><span style="font-weight: 400;">The Context Marketing Revolution</span></a><span style= "font-weight: 400;">.”</span></p> <p><span style="font-weight: 400;">If you want to beat the new game, context marketing is how you do it. And in today’s episode, Mathew shares all you need to know to play like a pro. </span></p> <p>------------</p> <p class="p1">Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.</p> <p class="p1">Here's the one-click invite: <a href= "https://evt.mx/mSGV4Ka8"><span class= "s1">https://evt.mx/mSGV4Ka8</span></a></p>

DESCRIPTION

We live in an era of infinite media. We create 500x more data and there are 100x more mobile connections than 2007.

It’s a radically different environment. The game has changed.

So why is your marketing team still playing by the old rules?

Today, I’m joined by someone whose new book is the definitive ruleset for this new game, Mathew Sweezey, Director of Market Strategy at Salesforce and author of “The Context Marketing Revolution.”

If you want to beat the new game, context marketing is how you do it. And in today’s episode, Mathew shares all you need to know to play like a pro. 

------------

Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8