This is a podcast episode titled, 459: Make It Rain: The Evolution of Measuring Marketing’s Success w/ Daniel Englebretson. The summary for this episode is: <p><span style="font-weight: 400;">On this episode,</span> <a href= "https://www.linkedin.com/in/danielenglebretson/"><span style= "font-weight: 400;">Daniel Englebretson</span></a><span style= "font-weight: 400;">, Head of ABM at</span> <a href= "https://www.phononic.com/"><span style= "font-weight: 400;">Phononic</span></a><span style= "font-weight: 400;">, breaks down his journey from lead generation, to demand generation, to integrated marketing, to #ABM.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><em><span style="font-weight: 400;">This is based on an exclusive session from</span></em> <a href= "https://b2bsalesmarketing.exchange"><em><span style= "font-weight: 400;">the 2019 B2B Sales & Marketing Exchange</span></em></a><em><span style= "font-weight: 400;"> </span></em></p> <p dir="ltr" data-test-bidi=""> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Evolution of measurement of marketing success</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Lead generation</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Demand generation</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Integrated marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">ABM 1.0</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">ABM 2.0</span></li> </ul> <p dir="ltr" data-test-bidi=""> </p> <p><span style="font-weight: 400;">Checkout these resources we mentioned during the podcast:</span></p> <ul> <li style="font-weight: 400;"><a href= "https://b2bsalesmarketing.exchange"><span style= "font-weight: 400;">the 2019 B2B Sales & Marketing Exchange</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Daniel Englebretson’s</span> <a href= "https://www.linkedin.com/in/danielenglebretson/"><span style= "font-weight: 400;">LinkedIn</span></a></li> </ul> <p dir="ltr" data-test-bidi=""><span style= "font-weight: 400;">Phononic’s</span> <a href= "https://www.phononic.com/"><span style= "font-weight: 400;">Website</span></a></p> <p dir="ltr" data-test-bidi=""> </p> <p dir="ltr" data-test-bidi="">Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.</p> <p dir="ltr" data-test-bidi=""> </p> <p dir="ltr" data-test-bidi="">This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?</p>