Episode Thumbnail
Episode 467  |  20:39 min

469: How To Cut Through The Noise And Build Awareness

Episode 467  |  20:39 min  |  11.04.2019

469: How To Cut Through The Noise And Build Awareness

00:00
00:00
This is a podcast episode titled, 469: How To Cut Through The Noise And Build Awareness. The summary for this episode is: <p><span style="font-weight: 400;">Have you ever wondered how your marketing strategy ballooned to something that is too complex and not tightly intertwined? </span></p> <p> </p> <p><span style="font-weight: 400;">Today, we’re bringing you a recap from one of the exclusive sessions at the</span> <a href= "https://b2bsalesmarketing.exchange/"><span style= "font-weight: 400;">2019 B2B Sales & Marketing Exchange</span></a><span style= "font-weight: 400;">. </span></p> <p> </p> <p><span style="font-weight: 400;">In this session,</span> <a href= "https://www.linkedin.com/in/jeremy-middleton-6a183213/"><span style="font-weight: 400;"> Jeremy Middleton</span></a><span style="font-weight: 400;">, Senior Director of Digital Marketing & Revenue Operations at</span> <a href="https://www.pramata.com/"><span style= "font-weight: 400;">Pramata</span></a><span style= "font-weight: 400;">, shared how his company took a step back to review how they built out, and refined, their ABM program. Jeremy reviews what they did and how they used a data-based approach to simplify their model, which increased efficiency, pipeline and deal speed, while unifying all data and decreasing spend.</span></p>

Have you ever wondered how your marketing strategy ballooned to something that is too complex and not tightly intertwined? 

 

Today, we’re bringing you a recap from one of the exclusive sessions at the 2019 B2B Sales & Marketing Exchange

 

In this session, Jeremy Middleton, Senior Director of Digital Marketing & Revenue Operations at Pramata, shared how his company took a step back to review how they built out, and refined, their ABM program. Jeremy reviews what they did and how they used a data-based approach to simplify their model, which increased efficiency, pipeline and deal speed, while unifying all data and decreasing spend.

More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer