166: Building an ABM Playbook

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This is a podcast episode titled, 166: Building an ABM Playbook. The summary for this episode is: <p><span style="font-weight: 400;">Three knowledgeable guests share their experience with account based marketing at the 2017 Revenue Summit. Avi Bhatnagar, Julia Stead, and Bassem Hamdy talk about account based strategies that have worked for them, as well as the hiccups they have encountered using this marketing strategy.</span></p>

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Three knowledgeable guests share their experience with account based marketing at the 2017 Revenue Summit. Avi Bhatnagar, Julia Stead, and Bassem Hamdy talk about account based strategies that have worked for them, as well as the hiccups they have encountered using this marketing strategy.