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Episode 574  |  31:02 min

578. Engagement: Marketing 2.0

Episode 574  |  31:02 min  |  04.03.2020

578. Engagement: Marketing 2.0

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This is a podcast episode titled, 578. Engagement: Marketing 2.0. The summary for this episode is: <p><span style="font-weight: 400;">These days answering a call from a number you don’t recognize seems as outdated as driving without a seatbelt. </span></p> <p><span style="font-weight: 400;">It would be just as reckless to not send it to voicemail: At worst, it’s a scammer. At best, it’s an unsolicited sales call. </span></p> <p><span style="font-weight: 400;">But if it’s the latter and you somehow forget what year it is and actually answer the call, the person on the other end better show you they know you. </span></p> <p><span style="font-weight: 400;">If they don’t, their marketing philosophy is another relic of a bygone era. </span></p> <p><span style="font-weight: 400;">That’s some of the marketing wisdom</span> <a href= "https://www.linkedin.com/in/jillrowley/"><span style= "font-weight: 400;">Jill Rowley</span></a> <span style= "font-weight: 400;">shared when she came on the podcast. </span></p> <p><span style="font-weight: 400;">Jill was Chief Growth Officer at</span> <a href="https://www.marketo.com/"><span style= "font-weight: 400;">Marketo</span></a> <span style= "font-weight: 400;">at the time, but these days, Jill sits on the Board of Directors at</span> <a href= "https://www.affinio.com/"><span style= "font-weight: 400;">Affinio</span></a> <span style= "font-weight: 400;">and is an advisor to</span> <a href= "https://www.loopvoc.com/"><span style= "font-weight: 400;">LoopVOC</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://www.stage2.capital/"><span style="font-weight: 400;">Stage 2 Capital</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Jill shared tons of meaty MarTech tips and some personal stories about her life, career and some pushy sellers who knew next to nothing about her. </span></p> <p><span style="font-weight: 400;">-------------</span></p> <p class="p1">Join Sangram's "<a href= "https://www.linkedin.com/pulse/how-focus-most-important-work-your-life-hint-first-90-sangram-vajre/"><span class="s1">Becoming Intentional</span></a>" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.</p>

These days answering a call from a number you don’t recognize seems as outdated as driving without a seatbelt. 

It would be just as reckless to not send it to voicemail: At worst, it’s a scammer. At best, it’s an unsolicited sales call. 

But if it’s the latter and you somehow forget what year it is and actually answer the call, the person on the other end better show you they know you. 

If they don’t, their marketing philosophy is another relic of a bygone era. 

That’s some of the marketing wisdom Jill Rowley shared when she came on the podcast. 

Jill was Chief Growth Officer at Marketo at the time, but these days, Jill sits on the Board of Directors at Affinio and is an advisor to LoopVOC and Stage 2 Capital.

Jill shared tons of meaty MarTech tips and some personal stories about her life, career and some pushy sellers who knew next to nothing about her. 

-------------

Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

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