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Episode 590  |  26:47 min

596. Bob Burg on The Go-Giver Influencer

Episode 590  |  26:47 min  |  04.27.2020

596. Bob Burg on The Go-Giver Influencer

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This is a podcast episode titled, 596. Bob Burg on The Go-Giver Influencer. The summary for this episode is: <p><span style="font-weight: 400;">Ah, influencers. They seem so modern, right? As though spawned by LinkedIn and Instagram — or at least no further back than Myspace.</span></p> <p><span style="font-weight: 400;">But influencers must go as far back as communication — the first humans who mastered that probably earned a loyal following and thousands. </span></p> <p><span style="font-weight: 400;">Maybe a bunch of supportive handprints under their cave-paintings. </span></p> <p><span style="font-weight: 400;">It may have looked different, but I’ll bet they did it the exact same way the greatest influencers do it now — empathy, understanding and knowing when to shut up and listen. </span></p> <p><span style="font-weight: 400;">These are the skills</span> <a href="https://www.linkedin.com/in/bobburg/"><span style= "font-weight: 400;">Bob Burg</span></a> <span style= "font-weight: 400;">says any great influencer always needs.</span></p> <p><span style="font-weight: 400;">Bestselling co-author of the Go-Giver Book series, Bob came on the show to talk about the latest in the series, “</span><a href= "https://www.amazon.com/Go-Giver-Influencer-Little-Story-Persuasive/dp/1591846374"><span style="font-weight: 400;">The Go-Giver Influencer</span></a><span style="font-weight: 400;">,” which looks at what makes the greatest influencers become so influential. </span></p> <p><em>-----------</em></p> <p class="p1">Join Sangram's "<a href= "https://www.linkedin.com/pulse/how-focus-most-important-work-your-life-hint-first-90-sangram-vajre/"><span class="s1">Becoming Intentional</span></a>" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.</p>

Ah, influencers. They seem so modern, right? As though spawned by LinkedIn and Instagram — or at least no further back than Myspace.

But influencers must go as far back as communication — the first humans who mastered that probably earned a loyal following and thousands. 

Maybe a bunch of supportive handprints under their cave-paintings. 

It may have looked different, but I’ll bet they did it the exact same way the greatest influencers do it now — empathy, understanding and knowing when to shut up and listen. 

These are the skills Bob Burg says any great influencer always needs.

Bestselling co-author of the Go-Giver Book series, Bob came on the show to talk about the latest in the series, “The Go-Giver Influencer,” which looks at what makes the greatest influencers become so influential. 

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Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

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