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Episode 15  |  11:18 min

15: Direct Mail Is Alive and Kicking With Account-Based Marketing w/ Sudhir Kumar

Episode 15  |  11:18 min  |  08.27.2019

15: Direct Mail Is Alive and Kicking With Account-Based Marketing w/ Sudhir Kumar

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This is a podcast episode titled, 15: Direct Mail Is Alive and Kicking With Account-Based Marketing w/ Sudhir Kumar. The summary for this episode is: <p>How could something as low-tech as direct mail possibly be effective in the digital age?</p> <p>Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.</p>

How could something as low-tech as direct mail possibly be effective in the digital age?

Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.

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