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Episode 432  |  41:42 min

434: Here’s Why One ABM Team Turned Off Every Single Registration Wall On Their Site w/ Nick Panayi

Episode 432  |  41:42 min  |  09.06.2019

434: Here’s Why One ABM Team Turned Off Every Single Registration Wall On Their Site w/ Nick Panayi

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This is a podcast episode titled, 434: Here’s Why One ABM Team Turned Off Every Single Registration Wall On Their Site w/ Nick Panayi. The summary for this episode is: <p><span style="font-weight: 400;">Today, we’re continuing our series on enterprise ABM, where we're digging deep into what account-based marketing looks like in some really large, complex, distributed organizations.</span></p> <p><span style="font-weight: 400;">Over the course of the series, we've had some fantastic conversations with some really interesting sales and marketing leaders in these large organizations. So, today, we’re excited to welcome our guest,</span> <a href= "https://www.linkedin.com/in/nickpanayi/"><span style= "font-weight: 400;">Nick Panayi</span></a> <span style= "font-weight: 400;">from</span> <a href= "https://www.dxc.technology/"><span style="font-weight: 400;">DXC Technology</span></a><span style="font-weight: 400;">.</span></p> <h2><strong>Here’s what we talked about:</strong></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you can’t solve ABM with a tool</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why marketers need to be embedded with sales...just like journalists are embedded with troops in a war zone</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why every marketing tactic can be tailored for ABM</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">And why you might want to consider ungating your content</span></li> </ul>

Today, we’re continuing our series on enterprise ABM, where we're digging deep into what account-based marketing looks like in some really large, complex, distributed organizations.

Over the course of the series, we've had some fantastic conversations with some really interesting sales and marketing leaders in these large organizations. So, today, we’re excited to welcome our guest, Nick Panayi from DXC Technology.

Here’s what we talked about:

  • Why you can’t solve ABM with a tool
  • Why marketers need to be embedded with sales...just like journalists are embedded with troops in a war zone
  • Why every marketing tactic can be tailored for ABM
  • And why you might want to consider ungating your content

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