123: The Future of ABM (Part 2): The 3 Stages of Marketing and Sales Evolution

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This is a podcast episode titled, 123: The Future of ABM (Part 2): The 3 Stages of Marketing and Sales Evolution. The summary for this episode is: <p><span style="font-weight: 400;">Did you know that less than 1% of leads turn into customers?</span></p> <p><span style="font-weight: 400;">Sales & Marketing must be doing something wrong.</span></p> <p><span style="font-weight: 400;">If you are still dead set on increasing the quantity of your leads instead of the quality of your relationships, it’s time to change the way you think!</span></p> <p><span style="font-weight: 400;">In part II of this three part series called The Future of ABM, we discuss the three different stages to Sales & Marketing Evolution.</span></p> <p><span style="font-weight: 400;">So… which stage is your team in?</span> </p> <ul> <li><strong>One Night Stands: <span style="font-weight: 400;">All about leads and shallow relationships</span></strong></li> <li><strong>Engagement: <span style="font-weight: 400;">Using a combination of inbound and outbound (allbound) efforts to engage potential customers and deepen relationships</span></strong></li> <li><strong>Customer Centricity:</strong> <span style= "font-weight: 400;">Your entire sales & marketing team is unified around the one goal of serving customers and potential customers above all else</span></li> </ul>

DESCRIPTION

Did you know that less than 1% of leads turn into customers?

Sales & Marketing must be doing something wrong.

If you are still dead set on increasing the quantity of your leads instead of the quality of your relationships, it’s time to change the way you think!

In part II of this three part series called The Future of ABM, we discuss the three different stages to Sales & Marketing Evolution.

So… which stage is your team in? 

  • One Night Stands: All about leads and shallow relationships
  • Engagement: Using a combination of inbound and outbound (allbound) efforts to engage potential customers and deepen relationships
  • Customer Centricity: Your entire sales & marketing team is unified around the one goal of serving customers and potential customers above all else