471: What Makes a Great Chief Marketing Officer
The role of chief marketing officer (CMO) is incredibly important.
It’s also often misunderstood.
What does it look like to be a modern CMO?
It looks like knowing your brand, embracing creativity, utilizing data, having a great attitude, and empowering others.
And it’s certainly not easy.
But it’s worth it.
On today's throwback episode of #FlipMyFunnel, Alex Gobbi and Kira Mondrus, both CMOs of highly respected companies, share their expertise on how to embrace the role of chief marketing officer in the modern business world.