471: What Makes a Great Chief Marketing Officer

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This is a podcast episode titled, 471: What Makes a Great Chief Marketing Officer. The summary for this episode is: <p><span style="font-weight: 400;">The role of chief marketing officer (CMO) is incredibly important. </span></p> <p><span style="font-weight: 400;">It’s also often misunderstood. </span></p> <p><span style="font-weight: 400;">What does it look like to be a modern CMO?</span></p> <p><span style="font-weight: 400;">It looks like knowing your brand, embracing creativity, utilizing data, having a great attitude, and empowering others. </span></p> <p><span style="font-weight: 400;">And it’s certainly not easy. </span></p> <p><span style="font-weight: 400;">But it’s worth it. </span></p> <p><span style="font-weight: 400;">On today's throwback episode of #FlipMyFunnel, Alex Gobbi and Kira Mondrus, both CMOs of highly respected companies, share their expertise on how to embrace the role of chief marketing officer in the modern business world. </span></p>

DESCRIPTION

The role of chief marketing officer (CMO) is incredibly important. 

It’s also often misunderstood. 

What does it look like to be a modern CMO?

It looks like knowing your brand, embracing creativity, utilizing data, having a great attitude, and empowering others. 

And it’s certainly not easy. 

But it’s worth it. 

On today's throwback episode of #FlipMyFunnel, Alex Gobbi and Kira Mondrus, both CMOs of highly respected companies, share their expertise on how to embrace the role of chief marketing officer in the modern business world.