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Episode 561  |  35:09 min

565. The Next Big Thing in B2B is the Newsletter

Episode 561  |  35:09 min  |  03.16.2020

565. The Next Big Thing in B2B is the Newsletter

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This is a podcast episode titled, 565. The Next Big Thing in B2B is the Newsletter. The summary for this episode is: <p><span style="font-weight: 400;">It always amazes me when old things make a comeback. </span></p> <p><span style="font-weight: 400;">Whether it’s the music you liked when you were a kid, questionable fashion choices (how many times are bell-bottoms coming back?) or 80’s-nostalgia-fueled Netflix shows.</span></p> <p><span style="font-weight: 400;">And it’s happening in marketing, too, where the next big thing in B2B goes all the way back to the beginning of online marketing: the email newsletter.</span></p> <p><span style="font-weight: 400;">In today’s episode,</span> <a href="https://www.linkedin.com/in/ryandeiss/"><span style= "font-weight: 400;">Ryan Deiss</span></a><span style= "font-weight: 400;">, CEO of</span> <a href= "https://www.digitalmarketer.com/"><span style= "font-weight: 400;">DigitalMarketer</span></a> <span style= "font-weight: 400;">and competent juggler, explains why the email newsletter is having a renaissance right now — and how we can add it to our toolset. </span></p> <h2><span style="font-size: 14pt;"><strong>Here’s what we’re unpacking today:</strong></span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How email is making a comeback</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How cool new strategies can get stale fast</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why inbound is better than outbound for newsletters</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why is the newsletter coming back now?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should treat your members like part of the family</span></li> </ul> <p><em><span style="font-weight: 400;">This post is based on a podcast with Ryan Deiss. If you’d like to listen to the full episode, you can check it out</span></em> <a href= "https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&mt=2"> <strong><em>here</em></strong></a> <em><span style= "font-weight: 400;">and below.</span></em></p> <p><em><span style="font-weight: 400;">-----</span></em></p> <p class="p1">Join Sangram's "<a href= "https://www.linkedin.com/pulse/how-focus-most-important-work-your-life-hint-first-90-sangram-vajre/"><span class="s1">Becoming Intentional</span></a>" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.</p>

It always amazes me when old things make a comeback. 

Whether it’s the music you liked when you were a kid, questionable fashion choices (how many times are bell-bottoms coming back?) or 80’s-nostalgia-fueled Netflix shows.

And it’s happening in marketing, too, where the next big thing in B2B goes all the way back to the beginning of online marketing: the email newsletter.

In today’s episode, Ryan Deiss, CEO of DigitalMarketer and competent juggler, explains why the email newsletter is having a renaissance right now — and how we can add it to our toolset. 

Here’s what we’re unpacking today:

  • How email is making a comeback
  • How cool new strategies can get stale fast
  • Why inbound is better than outbound for newsletters
  • Why is the newsletter coming back now?
  • Why you should treat your members like part of the family

This post is based on a podcast with Ryan Deiss. If you’d like to listen to the full episode, you can check it out here and below.

-----

Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

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