Episode Thumbnail
Episode 146  |  25:47 min

146: A Rockstar ABM Strategy Needs the Right Team w/ Matt Senatore and Joe Quinn

Episode 146  |  25:47 min  |  08.27.2019

146: A Rockstar ABM Strategy Needs the Right Team w/ Matt Senatore and Joe Quinn

00:00
00:00
This is a podcast episode titled, 146: A Rockstar ABM Strategy Needs the Right Team w/ Matt Senatore and Joe Quinn. The summary for this episode is: <p><span style="font-weight: 400;">We talk a lot about ABM here at #FlipMyFunnel. Sales, marketing, finding the right accounts -- it’s all part of the show. But what’s most important in driving a powerful ABM strategy? The people.</span></p> <p><a href= "https://www.linkedin.com/in/mattsenatore/#experience-section" target="_blank" rel="noopener"><span style="font-weight: 400;">Matt Senatore</span></a> <span style="font-weight: 400;">knows. He’s a thought leader on ABM with over two decades of experience in strategy, accounts, and marketing. At</span> <a href= "http://www.siriusdecisions.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Sirius Decisions</span></a><span style="font-weight: 400;">, Matt works with clients to build and optimize their ABM. Matt recently spoke at our #FlipMyFunnel conference, where he invited one of his top-performing clients on stage to share what he’s learned about ABM: It’s all about people.</span></p>

We talk a lot about ABM here at #FlipMyFunnel. Sales, marketing, finding the right accounts -- it’s all part of the show. But what’s most important in driving a powerful ABM strategy? The people.

Matt Senatore knows. He’s a thought leader on ABM with over two decades of experience in strategy, accounts, and marketing. At Sirius Decisions, Matt works with clients to build and optimize their ABM. Matt recently spoke at our #FlipMyFunnel conference, where he invited one of his top-performing clients on stage to share what he’s learned about ABM: It’s all about people.

More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer