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Episode 706  |  49:29 min

711. Marketers: Start Contributing to Revenue

Episode 706  |  49:29 min  |  10.06.2020

711. Marketers: Start Contributing to Revenue

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This is a podcast episode titled, 711. Marketers: Start Contributing to Revenue. The summary for this episode is: <p><span style="font-weight: 400;">Here’s the big idea: The value of marketing is defined by sales. </span></p> <p><span style="font-weight: 400;">This truth has taken me a long time to verbalize, but it’s become very obvious to me now.</span></p> <p><span style="font-weight: 400;">In this #TakeoverTuesday, I discussed this idea with</span> <a href= "https://www.linkedin.com/in/yaagneshwarang/"><span style= "font-weight: 400;">Yaagneshwaran Ganesh</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://www.linkedin.com/in/manishnepal/"><span style= "font-weight: 400;">Manish Nepal</span></a><span style= "font-weight: 400;">, the co-hosts of</span> <a href= "https://www.yaagneshwaran.com/abm-conversations-podcast/"><span style="font-weight: 400;"> The ABM Conversations Podcast</span></a><span style= "font-weight: 400;">. Plus, we talk about… </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The evolution of ABM and #FlipMyFunnel</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Two things marketers need in order to contribute to revenue</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The metrics that marketers should care about</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Check out</span> <a href= "https://www.yaagneshwaran.com/books/"><span style= "font-weight: 400;">Yaag’s books, like The Revenue Marketing Book, here.</span></a></p>

Here’s the big idea: The value of marketing is defined by sales. 

This truth has taken me a long time to verbalize, but it’s become very obvious to me now.

In this #TakeoverTuesday, I discussed this idea with Yaagneshwaran Ganesh and Manish Nepal, the co-hosts of The ABM Conversations Podcast. Plus, we talk about… 

  • The evolution of ABM and #FlipMyFunnel
  • Two things marketers need in order to contribute to revenue
  • The metrics that marketers should care about

 

Check out Yaag’s books, like The Revenue Marketing Book, here.

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