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Episode 352  |  33:44 min

354: How to Build a Strong ABM Program That Scales Successfully w/ Shellie Smith

Episode 352  |  33:44 min  |  08.27.2019

354: How to Build a Strong ABM Program That Scales Successfully w/ Shellie Smith

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This is a podcast episode titled, 354: How to Build a Strong ABM Program That Scales Successfully w/ Shellie Smith. The summary for this episode is: <p><span style="font-weight: 400;">In this #TakeoverTuesday episode of the #</span><a href= "https://podcasts.apple.com/us/podcast/the-flipmyfunnel-podcast/id1155097337"><span style="font-weight: 400;">FlipMyFunnel</span></a> <span style="font-weight: 400;">podcast, I (</span><a href= "https://www.linkedin.com/in/stevewatt/?originalSubdomain=ca"><span style="font-weight: 400;">Steve Watt</span></a><span style="font-weight: 400;">) interviewed</span> <a href="https://www.linkedin.com/in/shellie-smith/"><span style= "font-weight: 400;">Shellie Smith</span></a><span style= "font-weight: 400;">, America's lead for account based marketing at</span> <a href="https://www.autodesk.com/"><span style= "font-weight: 400;">Autodesk</span></a><span style= "font-weight: 400;">, to find out how she and her team were able to build and scale their AMB program, quickly and successfully.</span></p>

In this #TakeoverTuesday episode of the #FlipMyFunnel podcast, I (Steve Watt) interviewed Shellie Smith, America's lead for account based marketing at Autodesk, to find out how she and her team were able to build and scale their AMB program, quickly and successfully.

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