Episode Thumbnail
Episode 125  |  13:37 min

125: A Peek Into Marketing Skillsets & Tech w/ Kyle Lacy & Justin Keller

Episode 125  |  13:37 min  |  08.27.2019

125: A Peek Into Marketing Skillsets & Tech w/ Kyle Lacy & Justin Keller

00:00
00:00
This is a podcast episode titled, 125: A Peek Into Marketing Skillsets & Tech w/ Kyle Lacy & Justin Keller. The summary for this episode is: <p><span style="font-weight: 400;">It can be hard to hire people in marketing because the skill sets requirements are so different. It’s not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization?</span></p> <p><span style="font-weight: 400;">In a recent conversation with</span> <a href="https://www.linkedin.com/in/justindkeller/" target="_blank" rel="noopener"><span style= "font-weight: 400;">Justin Keller</span></a><span style= "font-weight: 400;">, VP of Marketing at</span> <a href= "https://www.sigstr.com/" target="_blank" rel= "noopener"><span style= "font-weight: 400;">Sigstr</span></a><span style= "font-weight: 400;">, and</span> <a href= "https://www.linkedin.com/in/kylelacy/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Kyle Lacy</span></a><span style="font-weight: 400;">,VP of Marketing at</span> <a href="https://www.lessonly.com/" target="_blank" rel= "noopener"><span style= "font-weight: 400;">Lessonly</span></a><span style= "font-weight: 400;">, they both revealed surprising skill sets they look for when hiring for their marketing team. Justin and Kyle also shared the technology they have found to be most important in their respective marketing agencies.</span></p>

It can be hard to hire people in marketing because the skill sets requirements are so different. It’s not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization?

In a recent conversation with Justin Keller, VP of Marketing at Sigstr, and Kyle Lacy,VP of Marketing at Lessonly, they both revealed surprising skill sets they look for when hiring for their marketing team. Justin and Kyle also shared the technology they have found to be most important in their respective marketing agencies.

More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer