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Episode 988  |  53:51 min

988: How To Build A Better Brand With Storytelling

Episode 988  |  53:51 min  |  11.16.2021

988: How To Build A Better Brand With Storytelling

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This is a podcast episode titled, 988: How To Build A Better Brand With Storytelling. The summary for this episode is: <p>When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind.&nbsp;</p><p>We speak with <a href="https://www.linkedin.com/in/zoltan-lorantffy/" rel="noopener noreferrer" target="_blank">Zoltan Lorantffy</a>, Global Marketing Director at <a href="https://www.linkedin.com/company/tidal-migrations/" rel="noopener noreferrer" target="_blank">Tidal Migrations</a>,<em> </em>about why a brand selling convenience, empowerment, &amp; community will always go further than product.&nbsp;&nbsp;</p><p>What we discussed:</p><p><br></p><ul><li>The connection between a brand and it’s story</li><li>Understanding what a brand really is</li><li>The future of brands in the digital age</li><li>How to improve your brand</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind. 

We speak with Zoltan Lorantffy, Global Marketing Director at Tidal Migrations, about why a brand selling convenience, empowerment, & community will always go further than product.  

What we discussed:


  • The connection between a brand and it’s story
  • Understanding what a brand really is
  • The future of brands in the digital age
  • How to improve your brand


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.



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