929. Modern Strategies to Align Sales & Marketing

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This is a podcast episode titled, 929. Modern Strategies to Align Sales & Marketing. The summary for this episode is: <p>Removing the departmental silos within any organization should be a top priority for any business; but it’s easier said than done.&nbsp;</p><p><br></p><p>What are some measurable processes that organizations can integrate and objectively benefit from?&nbsp;</p><p><br></p><p>In this episode, <a href="https://www.linkedin.com/in/meetjeffdavis/" rel="noopener noreferrer" target="_blank">Jeff Davis</a>, Associate Director of Business and Brand Strategy at <a href="https://www.linkedin.com/company/abbvie/" rel="noopener noreferrer" target="_blank">AbbVie</a>, discusses how to align sales and marketing more effectively to add value to every stage of the buyer’s journey.&nbsp;</p><p><br></p><p>Jeff covers:</p><p><br></p><ul><li>Misalignment in an organization</li><li>The modern buyer seller relationship has changed</li><li>Helping buyers make decisions</li><li>The buyer’s journey is not a lead handoff process</li></ul><p><br></p><p>Check out these resources mentioned during the episode:</p><p><br></p><ul><li><a href="https://www.amazon.com/Create-Togetherness-Transform-Marketing-Expectations/dp/1733450408" rel="noopener noreferrer" target="_blank">Create Togetherness by Jeff Davis</a></li><li><a href="https://meetjeffdavis.com/" rel="noopener noreferrer" target="_blank">meetjeffdavis.com</a></li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><br></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

DESCRIPTION

Removing the departmental silos within any organization should be a top priority for any business; but it’s easier said than done. 


What are some measurable processes that organizations can integrate and objectively benefit from? 


In this episode, Jeff Davis, Associate Director of Business and Brand Strategy at AbbVie, discusses how to align sales and marketing more effectively to add value to every stage of the buyer’s journey. 


Jeff covers:


  • Misalignment in an organization
  • The modern buyer seller relationship has changed
  • Helping buyers make decisions
  • The buyer’s journey is not a lead handoff process


Check out these resources mentioned during the episode:



This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.


Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.