995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy

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This is a podcast episode titled, 995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy. The summary for this episode is: <p>If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however, feels different. For them, LinkedIn conversation ads have been a game changer.</p><p><a href="https://www.linkedin.com/in/corrina-owens/" rel="noopener noreferrer" target="_blank">Corrina Owens</a>, Senior ABM Manager at <a href="https://www.linkedin.com/company/gong-io/" rel="noopener noreferrer" target="_blank">Gong</a>, discusses why this network is worth the spend and shares some examples with the audience.</p><p>What we discussed:</p><p><br></p><ul><li>Why LinkedIn conversation ads are different</li><li>LinkedIn examples for the audience</li><li>The LinkedIn conversation ad strategy&nbsp;</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p>

DESCRIPTION

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however, feels different. For them, LinkedIn conversation ads have been a game changer.

Corrina Owens, Senior ABM Manager at Gong, discusses why this network is worth the spend and shares some examples with the audience.

What we discussed:


  • Why LinkedIn conversation ads are different
  • LinkedIn examples for the audience
  • The LinkedIn conversation ad strategy 


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.