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Episode 422  |  43:14 min

424: How Drift Uses Branding and Category Design to Drive Growth

Episode 422  |  43:14 min  |  08.27.2019

424: How Drift Uses Branding and Category Design to Drive Growth

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This is a podcast episode titled, 424: How Drift Uses Branding and Category Design to Drive Growth. The summary for this episode is: <p><span style="font-weight: 400;">The times, they are a-changin’.</span></p> <p><span style="font-weight: 400;">In the old days, you might have gotten away with promoting the best feature of your product, making a transaction, and sending the customer on their merry way.</span></p> <p><span style="font-weight: 400;">Try that today and you’ll go out of business.</span></p> <p><span style="font-weight: 400;">Why don’t consumers care as much about the product as they used to?</span></p> <p><span style="font-weight: 400;">FMF guest-host</span> <a href= "https://www.linkedin.com/in/johnbrougeux/"><span style= "font-weight: 400;">John Rougeux</span></a> <span style= "font-weight: 400;">asks CEO of</span> <a href= "https://www.drift.com/"><span style= "font-weight: 400;">Drift</span></a> <span style= "font-weight: 400;">and Entrepreneur-in-Residence at Harvard Business,</span> <a href= "https://www.linkedin.com/in/dcancel/"><span style= "font-weight: 400;">David Cancel</span></a><span style= "font-weight: 400;">, what he thinks about the current SaaS market disruption. This #TakeoverTuesday explores effective branding, category design, and more.</span></p> <p><a href= "https://www.linkedin.com/in/johnbrougeux/"><em><span style= "font-weight: 400;">John Rougeux</span></em></a> <em><span style= "font-weight: 400;">is the founder of</span></em> <a href= "https://flagandfrontier.com/"><em><span style= "font-weight: 400;">Flag & Frontier,</span></em></a> <em><span style="font-weight: 400;">a marketing consultancy that helps B2B startups stand out in crowded markets.</span></em></p> <p>Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of <a href= "https://www.amazon.com/Abm-Is-B2B/dp/194085895X">Sangram's newest book</a>. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?</p>

The times, they are a-changin’.

In the old days, you might have gotten away with promoting the best feature of your product, making a transaction, and sending the customer on their merry way.

Try that today and you’ll go out of business.

Why don’t consumers care as much about the product as they used to?

FMF guest-host John Rougeux asks CEO of Drift and Entrepreneur-in-Residence at Harvard Business, David Cancel, what he thinks about the current SaaS market disruption. This #TakeoverTuesday explores effective branding, category design, and more.

John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

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