407: Changes You Have to Make When Switching to an ABM Model w/ Shari Johnston

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This is a podcast episode titled, 407: Changes You Have to Make When Switching to an ABM Model w/ Shari Johnston. The summary for this episode is: <p><span style="font-weight: 400;">You’ve aimlessly chased those little guppies for too long now</span></p> <p><span style="font-weight: 400;">Why continue trying to corral little tiny leads when you could be putting your resources towards bigger clients you know will pay off?</span></p> <p><span style="font-weight: 400;">Guest host </span><span style="font-weight: 400;"><a href= "https://www.linkedin.com/in/meaganfrench">Meagan French</a>, Founder of Lotus Growth, sat down for a  discussion about account-based models more with Account-Based Strategist and partner at</span> <a href="https://winningbydesign.com/"><span style= "font-weight: 400;">Winning By Design</span></a><span style= "font-weight: 400;">,</span> <a href= "https://www.linkedin.com/in/sharijohnston/"><span style= "font-weight: 400;">Shari Johnston</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">I</span><span style= "font-weight: 400;">n this episode, we cover changes you need to make for an ABM, Women in Revenue, and more.</span></p>

DESCRIPTION

You’ve aimlessly chased those little guppies for too long now

Why continue trying to corral little tiny leads when you could be putting your resources towards bigger clients you know will pay off?

Guest host Meagan French, Founder of Lotus Growth, sat down for a  discussion about account-based models more with Account-Based Strategist and partner at Winning By Design, Shari Johnston.

In this episode, we cover changes you need to make for an ABM, Women in Revenue, and more.