361: Why the Success of Your ABM Program is Dependent on Your Organization’s Goals w/ Anamika Gupta

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This is a podcast episode titled, 361: Why the Success of Your ABM Program is Dependent on Your Organization’s Goals w/ Anamika Gupta. The summary for this episode is: <p><span style="font-weight: 400;">I haven’t met anyone who’s been doing ABM for as long (and as well) as</span> <a href= "https://www.linkedin.com/in/guptaanamika/"><span style= "font-weight: 400;">Anamika Gupta</span></a><span style= "font-weight: 400;">, Head of Account Based Marketing at</span> <a href="https://www.fujitsu.com/global/"><span style= "font-weight: 400;">Fujitsu</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">She’s been practicing ABM longer than anyone I’ve ever met, which means she knows it inside and out.</span></p> <p><br /> <span style="font-weight: 400;">I invited Anamika onto the</span> <a href= "https://itunes.apple.com/ch/podcast/flipmyfunnel-podcast/id1155097337?mt=2"> <span style="font-weight: 400;">#FlipMyFunnel podcast</span></a> <span style="font-weight: 400;">to demystify what account-based marketing really is, especially in large organizations. She came on and shared her expertise on how ABM should truly be accomplished.</span></p>

DESCRIPTION

I haven’t met anyone who’s been doing ABM for as long (and as well) as Anamika Gupta, Head of Account Based Marketing at Fujitsu.

She’s been practicing ABM longer than anyone I’ve ever met, which means she knows it inside and out.


I invited Anamika onto the #FlipMyFunnel podcast to demystify what account-based marketing really is, especially in large organizations. She came on and shared her expertise on how ABM should truly be accomplished.