Episode Thumbnail
Episode 120  |  23:39 min

120: 3 Things to Know When Pitching ABM to Your Board w/ Megan Lueders

Episode 120  |  23:39 min  |  08.27.2019

120: 3 Things to Know When Pitching ABM to Your Board w/ Megan Lueders

00:00
00:00
This is a podcast episode titled, 120: 3 Things to Know When Pitching ABM to Your Board w/ Megan Lueders. The summary for this episode is: <p><span style="font-weight: 400;">Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation, and acquisition.</span> <span style= "font-weight: 400;">Megan has been able to help their board and executive team see the value and progress of their ABM efforts. </span></p> <p><span style="font-weight: 400;">If you're looking to go to an ABM conference in August, we gotcha. Check out the #FlipMyFunnel Conference: http://bit.ly/2HiJ9pS</span></p> <p><span style="font-weight: 400;">Because you're listening to the podcast, we'll hook you up with a promo code for 15% any ticket.</span></p> <p><span style="font-weight: 400;">Use the promo code: PODCAST</span></p>

Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation, and acquisition. Megan has been able to help their board and executive team see the value and progress of their ABM efforts. 

If you're looking to go to an ABM conference in August, we gotcha. Check out the #FlipMyFunnel Conference: http://bit.ly/2HiJ9pS

Because you're listening to the podcast, we'll hook you up with a promo code for 15% any ticket.

Use the promo code: PODCAST

More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer