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Episode 708  |  46:47 min

713. Why the Unmeasurable Might Be the Key to Unlock ROI

Episode 708  |  46:47 min  |  10.08.2020

713. Why the Unmeasurable Might Be the Key to Unlock ROI

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This is a podcast episode titled, 713. Why the Unmeasurable Might Be the Key to Unlock ROI. The summary for this episode is: <p><span style="font-weight: 400;">You’ve probably heard this phrase before:</span> <em><span style="font-weight: 400;">What gets measured gets done.</span></em></p> <p><span style="font-weight: 400;">Well, sometimes the reverse is true. </span></p> <p><span style="font-weight: 400;">And if it is for you, it might be killing your ROI.</span></p> <p><span style="font-weight: 400;">So says</span> <a href= "https://www.linkedin.com/in/chris-walker-41597028/"><span style= "font-weight: 400;">Chris Walker</span></a><span style= "font-weight: 400;">, CEO at</span> <a href= "https://refinelabs.com/"><span style="font-weight: 400;">Refine Labs</span></a><span style="font-weight: 400;">. In our takeover episode with hosts with <a href= "https://www.linkedin.com/in/yaagneshwarang/">Yaagneshwaran Ganesh</a> and <a href= "https://www.linkedin.com/in/manishnepal/">Manish Nepal</a>, the three join together today to talk about why shifting your marketing investment from performance to brand is the smart move.</span></p> <p><span style="font-weight: 400;">What we talked about:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why brand beats performance</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The unmeasurables that provide real ROI</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to kill it with content</span></li> </ul>

You’ve probably heard this phrase before: What gets measured gets done.

Well, sometimes the reverse is true. 

And if it is for you, it might be killing your ROI.

So says Chris Walker, CEO at Refine Labs. In our takeover episode with hosts with Yaagneshwaran Ganesh and Manish Nepal, the three join together today to talk about why shifting your marketing investment from performance to brand is the smart move.

What we talked about:

  • Why brand beats performance
  • The unmeasurables that provide real ROI
  • How to kill it with content

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