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Episode 317  |  34:36 min

319: How Phononic Used Terminus To Reap Huge ABM Success

Episode 317  |  34:36 min  |  08.27.2019

319: How Phononic Used Terminus To Reap Huge ABM Success

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This is a podcast episode titled, 319: How Phononic Used Terminus To Reap Huge ABM Success. The summary for this episode is: <p><span style="font-weight: 400;">For today’s episode of the</span> <a href= "https://itunes.apple.com/us/podcast/flipmyfunnel-podcast/id1155097337?mt=2"> <span style="font-weight: 400;">Flip My Funnel</span></a> <span style="font-weight: 400;">podcast, we spoke with</span> <a href= "https://www.linkedin.com/in/danielenglebretson"><span style= "font-weight: 400;">Daniel Englebretson</span></a><span style= "font-weight: 400;">,</span> <span style= "font-weight: 400;">Director of Integrated Marketing at</span> <a href="https://phononic.com/"><span style= "font-weight: 400;">Phononic</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">In this show, Daniel and I talked about how Phononic used Terminus to reap ABM success.</span></p> <h2><strong>Here’s what we’re unpacking today:</strong></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Can Your Demand Generation Be Too Successful?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Account Based Marketing Proves Its Worth</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How They Did It</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Blogging Strategy Changed</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Selling the Sales Department on ABM</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Keeping It Fresh</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Too Much Success</span></li> </ul>

For today’s episode of the Flip My Funnel podcast, we spoke with Daniel Englebretson, Director of Integrated Marketing at Phononic.

In this show, Daniel and I talked about how Phononic used Terminus to reap ABM success.

Here’s what we’re unpacking today:

  • Can Your Demand Generation Be Too Successful?
  • Account Based Marketing Proves Its Worth
  • How They Did It
  • Blogging Strategy Changed
  • Selling the Sales Department on ABM
  • Keeping It Fresh
  • Too Much Success

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