240: How Optymyze Defines TAM and Measures ABM w/ Renny and Sarah

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This is a podcast episode titled, 240: How Optymyze Defines TAM and Measures ABM w/ Renny and Sarah. The summary for this episode is: <p><span style="font-weight: 400;">The idea of ABM is really about alignment. It's about focusing. It's about concentrating on the group of accounts that are going to provide the highest value to your business. To flesh out the concept of ABM, we brought Renny Fidlon and Sarah McGlinchey from Optymyze to discuss the pillars of ABM success.</span></p>

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The idea of ABM is really about alignment. It's about focusing. It's about concentrating on the group of accounts that are going to provide the highest value to your business. To flesh out the concept of ABM, we brought Renny Fidlon and Sarah McGlinchey from Optymyze to discuss the pillars of ABM success.