558. How to Never Lose a Customer EVER Again

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This is a podcast episode titled, 558. How to Never Lose a Customer EVER Again. The summary for this episode is: <p><span style="font-weight: 400;">Newer isn’t always better. Take your flashy new car which is like 90% computer at this point. It’s great... </span></p> <p><span style="font-weight: 400;">Until it breaks down and you need to hire Bill Gates to fix it. Anyone with a little skill could maintain an old car and fix it when there was a problem. </span></p> <p><span style="font-weight: 400;">Yet, in our pursuit of flashy new prospects, too many of us neglect to maintain our existing buyers, leaving them unhappy with their service and chasing them away.</span></p> <p><a href="https://www.linkedin.com/in/joeycoleman1"><span style= "font-weight: 400;">Joey Coleman</span></a> <span style= "font-weight: 400;">says this is unnecessary and easy to avoid — and he should know, he literally wrote the book on the subject,</span> <a href= "https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034"> <span style="font-weight: 400;">Never Lose a Customer Again</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">He’s also the Chief Experience Composer at Design Symphony, a customer experience branding firm. And he came on the</span> <a href= "https://itunes.apple.com/us/podcast/flipmyfunnel-podcast/id1155097337?mt=2"> <span style="font-weight: 400;">#FlipMyFunnel Podcast</span></a> <span style="font-weight: 400;">to let us know how we can stop hemorrhaging customers. </span></p> <h2><strong>Here’s what we’re unpacking today:</strong></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why VCs care about retention (and you should too)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why retention is just as important as acquisition</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The difference between customer experience and customer service</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why retention is about performing for an audience</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">46 examples you can learn from</span></li> </ul> <p><em><span style="font-weight: 400;">This post is based on a podcast with Joey Coleman. If you’d like to listen to the full episode, you can check it out</span></em> <a href= "https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&mt=2"> <strong><em>here</em></strong></a> <em><span style= "font-weight: 400;">and below.</span></em></p> <p><em><span style="font-weight: 400;">-----------</span></em></p> <p class="p1">Join Sangram's "<a href= "https://www.linkedin.com/pulse/how-focus-most-important-work-your-life-hint-first-90-sangram-vajre/"><span class="s1">Becoming Intentional</span></a>" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.</p>

DESCRIPTION

Newer isn’t always better. Take your flashy new car which is like 90% computer at this point. It’s great... 

Until it breaks down and you need to hire Bill Gates to fix it. Anyone with a little skill could maintain an old car and fix it when there was a problem. 

Yet, in our pursuit of flashy new prospects, too many of us neglect to maintain our existing buyers, leaving them unhappy with their service and chasing them away.

Joey Coleman says this is unnecessary and easy to avoid — and he should know, he literally wrote the book on the subject, Never Lose a Customer Again.

He’s also the Chief Experience Composer at Design Symphony, a customer experience branding firm. And he came on the #FlipMyFunnel Podcast to let us know how we can stop hemorrhaging customers. 

Here’s what we’re unpacking today:

  • Why VCs care about retention (and you should too)
  • Why retention is just as important as acquisition
  • The difference between customer experience and customer service
  • Why retention is about performing for an audience
  • 46 examples you can learn from

This post is based on a podcast with Joey Coleman. If you’d like to listen to the full episode, you can check it out here and below.

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Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.