304: How ABM Breaks Through Noise to Create Awareness w/ Jeremy Middleton

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This is a podcast episode titled, 304: How ABM Breaks Through Noise to Create Awareness w/ Jeremy Middleton. The summary for this episode is: <p><span style="font-weight: 400;">If you’re selling a big ticket item with a long sale cycle, account based marketing is the smartest  way to go according to</span> <a href= "https://www.linkedin.com/in/jeremy-middleton-6a183213/"><span style="font-weight: 400;"> Jeremy Middleton</span></a><span style="font-weight: 400;">, Senior Director of Digital Marketing at</span> <a href= "https://www.pramata.com/"><span style= "font-weight: 400;">Pramata</span></a> <span style= "font-weight: 400;">which helps large companies prevent revenue leakage.</span></p> <p><span style="font-weight: 400;">“The idea of ABM was exactly what we needed because traditional marketing models don't work with these large complex companies,” says Middleton.</span></p> <p><span style="font-weight: 400;">The company started their ABM journey a year and half ago and (SPOILER ALERT) the results have been spectacular.</span></p> <p> </p>

DESCRIPTION

If you’re selling a big ticket item with a long sale cycle, account based marketing is the smartest  way to go according to Jeremy Middleton, Senior Director of Digital Marketing at Pramata which helps large companies prevent revenue leakage.

“The idea of ABM was exactly what we needed because traditional marketing models don't work with these large complex companies,” says Middleton.

The company started their ABM journey a year and half ago and (SPOILER ALERT) the results have been spectacular.