216: 4 Controversial B2B Marketing Trends You Need to Start. Yesterday. w/ Peter Weinberg

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This is a podcast episode titled, 216: 4 Controversial B2B Marketing Trends You Need to Start. Yesterday. w/ Peter Weinberg. The summary for this episode is: <p><span style="font-weight: 400;">We have some “contrarian” advice for all B2B Marketers, and it comes straight from LinkedIn:</span></p> <p><span style="font-weight: 400;">First piece of advice: The only advantage you can gain is in going against the crowd (be contrarian).</span></p> <p><span style="font-weight: 400;">Second piece of advice: Listen to</span> <a href="https://www.linkedin.com/in/weinbergpeter" target="_blank" rel="noopener"><span style= "font-weight: 400;">Peter Weinberg</span></a><span style= "font-weight: 400;">, LinkedIn’s Global Brand Strategy Lead.</span></p> <p><span style="font-weight: 400;">You may not agree with everything he has to say, but you need to listen anyways: He’s one of the people who’s working behind the scenes, changing the landscape for LinkedIn, where a growing amount of B2B marketing and advertising is taking place.</span></p> <p><span style="font-weight: 400;">(Oh, that contrarian thing came from Peter, by the way.)</span></p> <p><span style="font-weight: 400;">He joined us at #FlipMyFunnel 2018, and it’s all right here.</span></p>

DESCRIPTION

We have some “contrarian” advice for all B2B Marketers, and it comes straight from LinkedIn:

First piece of advice: The only advantage you can gain is in going against the crowd (be contrarian).

Second piece of advice: Listen to Peter Weinberg, LinkedIn’s Global Brand Strategy Lead.

You may not agree with everything he has to say, but you need to listen anyways: He’s one of the people who’s working behind the scenes, changing the landscape for LinkedIn, where a growing amount of B2B marketing and advertising is taking place.

(Oh, that contrarian thing came from Peter, by the way.)

He joined us at #FlipMyFunnel 2018, and it’s all right here.